Logo Design Trends 2020: A Blast of Colors and Shapes
Logo design trends 2020 are here and they look amazing! Scroll down to check them out.
Logo design is a quite major and important niche of graphic design. Although let by graphic design trends, logo design trends are usually more stable and don’t change as much from year to year. The reason is that a logo’s life lasts long – sometimes up to a decade, sometimes even more before the company decides to redesign. Despite that, designers have to create logos that look modern and chic.
Today, we’ll go through the contemporary logo design and predict which trends will be most popular in the world of logo design in 2020. Let’s begin!.
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A logo is a combination of text and imagery that tells people the name of your small business and creates a visual symbol that represents your vision. It's a big part of your brand identity (what people will see). A good logo is memorable, differentiates you from everyone else, and fosters brand loyalty..
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Outline Cartoon Style
Logo illustrations with thick outlining which almost look as outlined by a marker, are firmly positioned as one of the logo design trends 2020. These illustrations look simple and fun which make them perfect for a logo. They are not very detailed and they look great in small and big sizes.
Flat Cartoon Style
When it comes to illustrated logos, designers prefer going simple, and undoubtedly, flat is one of the most simplified illustration styles. Either with some detail added (the first two examples) or completely left as an oversimplified silhouette (the last two examples), designers will jazz up this logo style with fun and engaging animations, as well.
Black and White Logos
Black-and-white logos will never go out of style. They are classy, simple, don’t distract and go with every design. In most cases, designers create color and a black-and-white version of the same logo. But sometimes, the black-and-white version speaks so loudly that a color version isn’t even necessary. Here are a few impressive black-and-white logos.
Creative Letter Logos
Logos usually carry hidden or not so hidden meaning in their designs. Whether to depict the most important values of the brand or the activity of the brand itself, designers are using different techniques to make the logo “speak” and keep it simple at the same time. Quite popular for the purpose is using negative space technique and symbols replacing part of the letters.
Squares – Minimalism
Squares are symbols of stability and balance, therefore brands often prefer it to convey exactly these qualities. The squares in logo design 2020 may be obvious but sometimes even disguised thanks to using a negative space technique.
Line-based – Minimalism
Line-based logos are the perfect examples of minimalism in logo design. They are a compound element of every basic shape. In terms of logo design 2020, the line-based logos will convey freedom, openness, simplicity, and energy. Whether forming an actual shape or carrying a hidden message, whether thick or thin, designers will keep playing with lines in 2020 to create amazing minimalist logos.
Curves – Minimalism
Curves, on the other hand, are lines that bend and don’t have any straight sections. As such, they are associated with dynamics and creativity. Curves allow designers to create literally any shape. In 2020, we will see logo designs with parallel curves, chaotic curves, decorative curves, curves embedded into the logotype, and more.
Rounded and circular logos and logotypes – Minimalism
Rounded and circular logos and logotypes are going to be a hit in 2020 and we are not even surprised. As one of the basic geometric shapes, the circle comes with a powerful hidden meaning. Logos which are based on circular shapes carry a meaning of completion, perfection, and infinity. Plus, when it comes to logotypes, logo designers will be combining circular shapes with thick, heavy fonts to make an even stronger statement.
Multicolour Gradients
One of the most popular uses of gradients in logo design lately has been combining bright, vivid colors that create beautiful palettes. Depending on the purpose, the palettes may depict natural phenomenons such as the colors of the sunset or help achieve a futuristic, dreamy look that speaks of originality and innovation..
Analogous Gradients
Sometimes, designers prefer to stick to a more limited color scheme or just one color in order to keep the logo more simple or abide by the brand’s requirement for a color. This doesn’t mean they can’t make it more dynamic by using a gradient. The analogous gradients in a logo allow you to use different nuances of the same color in order to make it more interesting while keeping the brand identity.
Retro Style Logos
The retro effect is not trendy for logo design trends but for graphic design trends 2020, as a whole. Whether it’s the effect of a worn-out paper, a grunge effect, retro patterns, or using retro color schemes, i.e. natural pastel tones, the retro design is making a huge comeback and it looks more modern than ever. You may also be interested to check out more examples of Retro Design in Modern Times.
Metal / Engraved Logos
Using metallics in logos such as gold and silver is a sign of a high class and sophistication. In 2020, the metallic effect will be an absolute hit in logotypes and logomarks. The combination of metals and engraving for the physical version of the logo (on business cards, labels, marketing materials) creates the feeling of exclusiveness and custom tailoring.
3D and Isometric Logos
Isometric logos and logos imitating 3D effect are still going to be a thing in 2020. By depicting a 3D object on a 2D surface, the main advantage of these logos is that they create depth. Combined with other trendy looks, such as gradients, outlining, bright colors, we will definitely see a lot of isometric logo designs in 2020.
Semi-transparent Shapes in Logos
Using semi-transparent elements is quite modern right now and we predict that the trend will continue in 2020, as well. Semi-transparency in logos not only looks cool but it carries an important meaning. Brands that use it communicate transparency and transparency helps build trust.